Author: admin Posted on: 2011-04-03 19:38:15 No. of Views: 418
What are follow ups or sequential messages?
Follow up messages are also called sequential messages. Follow up messages are a series of messages that are sent either on specific intervals or predetermined intervals.
Why do you need to send follow ups to your potential prospects?
Studies have shown that potential buyers often need to see YOUR marketing message as many as seven times before they will respond.
Expose Your product to Your Subscribers by sequential follow ups ... Exactly at your specified intervals. Once set up, you can forget about them. They will be delivered on exact day you want them to be delivered by your software. More the exposure, more will be the sales.
Tell Your Subscriber More about your product through Your Ecourse or follow up messages!
What are ecourses?
Ecourses are similar to follow up messages that cover a particular topic that interests the subscriber. Basically they are short courses on a particular topic. The information will be divided into small parts and each part will be sent in one email.
Example for follow up message sequence:
This is an example of a 7 day short ecourse. In this example it was shown that total eght messages were set up in the autoresponder system, seven of which went in one week tme (one message every day) and last one with a gap of twelve days.
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Pull the reader into your Ecourse by giving exciting introduction - what they are going to learn in the ecourse. |
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What problem(s) your subscriber is really facing? Explain how to overcome them.
Include a link to your product/site showing how it can be done. DON'T throw a sales pitch. Make it more informative. |
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What benefits/results they should be looking for? Explain the benefits. Don't explain features, only benefits.
Include a transparent link to your product. |
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How many days your ecourse should stretch is entirely up to you. You can add or remove messages based on the topic you are covering.
Send one follow up after a little gap to refresh your subscriber's memory and you can offer a discount or free trial at this time. |
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Author: admin Posted on: 2011-03-18 23:25:48 No. of Views: 243
Whitelisting an email address:
Whitelisting means adding an email address to your email clients contact list. Example: You are receiving newsletter from Scripts4webmasters.com. To ensure proper delivery of the newsletter, you can add 'From email' address of the newsletter to your contact list. If you are an email marketer, ask your subscribers to whitelist your company email.
Blacklisting an email address:
Opposite to whitelisting (see above). You deliberately add an email address in your email client to block email from that sender. As more and more spam coming to inboxes, most people use this feature to push the unwanted emails to junk or delete them permanently.
Blacklisting an ip address:
The ip numbers from which the spam email are coming will be blocked so no email from these ips are received into the inboxes. Many services like sorbs.net, dnslb.info, spamhaus.org etc list the blacklisted ips. Email providers use these lists and if the email are coming from these ips, they will be pushed into junk folder or deleted.
Junk folder:
Junk folder is a folder in your email clients into which the spam emails get into. Unfortunately sometimes the legit email goes into the junk folders. You can also set the email filter to divert spam email into the junk folder.
As a subscriber you can whitelist an email address and make sure your newsletters are delivered to your inboxes.
Email client: (Mail User Client)
Email client is an web based or PC based software that you use to check, retrieve and read your email. Example: Microsoft Outlook, Web based Squirrelmail
Mail Transfer Agents:
Mail Transfer Agents are computer software that send and receive email messages between the computers. Example: Sendmail, Qmail, Postfix. These software are installed on servers so you can send email from your email client to them and they send messages to other MTA.
SMTP:
Simple Mail Transfer Protocol is a standard method of transfering email between the Mail Transfer Agents.
Email client (Mail User Agent) of one user sends email to Mail Transfer Agent > Via SMTP To another Mail Transfer Agent > Email client of another user retrieves.
POP/IMAP:
The Internet Message Access Protocol (IMAP) and Post Office Protocol (POP) are two standard methods to retrieve email from mail servers. Example: Your email clients like Outlook retrieve email from your web mail or hotmail and displays infront of you to read.
ISP:
Internet Service Provider is a company that provides internet connection for you to access other computers on the World wide web. You are connected to the internet through their IP numbers. So if your ISPs ip number is blacklisted, then your email will end up in the junk folder of your subscribers. So be careful and talk to your ISP about removing their ips from the blaclist sites.
Email filters:
Email filters are certain conditions in your email clients based on which your incoming email are managed. Example: If you want to delete all email coming from a certain user, you can set up an email filter, so your email client deletes them. Or if you want all your newsletters into a special folder, you can do this by setting up a email filter.
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Author: admin Posted on: 2011-03-18 23:06:36 No. of Views: 256
Subscription:
Subscription is a process in which a person enters his/her details in a form and enter into your list to receive your emails. These details can be simple email or email, name and other details based on your purpose of collecting email.
Example: If you want to send a free report you don't need more than the email and name. If you are doing some demographic research on your sales, then you need email, name, city and country of the subscriber.
Subscription form:
A form that is used to get your visitors details that acts as a front end for your autoresponder or mailing list software.
Unsubscribe link:
When a person signs-up for your newsletter or list, you need to provide a way for your subscriber to come out of your list. You can do this by keeping an unsubscription link. Unsubscription link is a clickable link in your out-going emails which your subscriber clicks and confirms his/her unsubscription to come out of your list.
Email Newsletter:
Email newsletter is simply digital version of any paperback newsletter. Email newsletters are more easy to manage and send them to your subscribers. Everything will be done online which reduces the cost of sending newsletter. Plus more usage of emailings by online users make it easy to reach wide range of subscribers.
Cron:
Cron is a server side function that do certain repeated things automatically without your intervention. Example: Backing up your web site files every night and send them to your email. We use this cron jobs to send preset messages in the autoresponders.
Image pixel activation:
A small one pixel image will be kept on your webpage(s) which activates the autoresponder script to send follow ups. But this method depends on the web page visitors and very unreliable.
Custom fields:
Custom fields are the data/block of text that is specific for a subscriber/autoresponder/newsletter. You can use these custom fields feature of your software to include advertisements, links and subscriber specific details in your emails.
Spam:
Spam is sending email in bulk to people who would not otherwise choose to receive your emails. The ftc.gov set up some rules to deal with this spam.
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
Double opt-in (verified opt-in, Permission based email marketing):
When a subscribers enter their details into a subscription form, they will be sent an email with a link to click and confirm their subscription. This process is called double opt-in or verified opt-in. This strategy is called permission based email marketing.
Email deliverability:
Email deliverability is about getting the email delivered into your subscribers inboxes. Email deliverability depends on many criteria like clean list, your server issues like ip, spf record etc and issues related to your recepients mail server.
Email bounces:
Email bounce means the email that you have sent will be rejected and comes back to your mail server. Bounces can be soft bounce or hard bounce. Soft bounce is when the email is sent back when the recepients inbox is full. Hard bounce is when the recepient's main server is down or no email account exists on the server. You can try sending email again if it is a soft bounce as it might go through.
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Author: admin Posted on: 2011-03-18 23:03:26 No. of Views: 247
Autoresponder:
Autoresponder or automatic responder is a software that sends emails automatically once you set it up according to your needs.
Autoresponders can be in different languages like php, perl, asp etc. The database can be text based (means the data is stored in text files) or Mysql based (means data is stored in mysql database).
Web based autoresponder:
Autoresponder that you can access through your browser. You can access your autoresponder anywhere as long as you have a computer (not necessarily yours) and internet connection.
PC based autoresponder:
Autoresponder that you have to install on your Personal computer. You need to carry your PC to access it. You need internet connection to send the email from it (connection with mail server is needed from your installed software).
Advantages and disadvantages of both web based and PC based autoresponders
Autoresponder service:
Third party company that provides autoresponders for you or your company. They send emails on your behalf. You can manage your autoresponders through the web based interface provided by them to you.
Self-hosted Autoresponder:
You host your autoresponder either on your web site (called web based autoresponder) or on your PC (PC based autoresponder). Opposite of 'Autoresponder service' where other company hosts autoresponder and provide service to you.
Sequential emailings:
Emails going in a sequence that are preset up by you. These emails are also called 'follow up messages'. Example: If you set up 7 messages to go out on alternate days, your autoresponder software send 7 messages in 14 days.
Broadcast emailings:
Email messages that you send as one time emails. Example: Newsletters, announcements of your products, discount offers, web site updates to members.
WYSIWYG editor:
WYSIWYG editor is an abbreviation for 'What You See Is What You Get' editor. Usually your autoresponder is equipped with these editors for you to easily customize the html emails. Examples: TinyMCE editor, FCKeditor
HTML Email format:
Emails that contain html code and your subscriber sees email as web page with all colors and graphics.
Text email format:
Emails that contain plain text and your subscriber sees them as plain and simple text.
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