Main purpose of the Autoresponders is to follow up the prospects and clients. This increases the chances of product exposure and sales.

What are follow up messages?

You follow the subscriber on a niche by sending a sequence of email messages.

The whole scenario goes like this: Your subscriber subscribes > confirms the subscription > you will send emails once in every week for 7 weeks. These seven messages are called ‘follow up messages’. By sending these messages you are mantaining the interest of the subscriber on a particular topic. Ex: If the subscriber subscribes to receive a search engine optimization course, you will send them seven messages for seven weeks. Each message covers a topic in search engine marketing.

How often to send follow up messages?

You can send any number of messages for any length of time. It will be based on the niche you want to send the email and type of the product you are selling …

For example you are promoting an affiliate product! Create an ecourse with 7 – 10 messages and send them every three days. Or you are just sending information to your subscribers. Then send every day for 10 days and stop for few days and send a promotional email … It all depends on how your subscribers reacts to your emails.

Test the methods couple of times and follow which one gives you profitable results.

What you need to send follow up messages?

You need a software that can be installed on your web site or you need to sign up for a third party follow autoresponder services who hosts that kind of software and send messages on your behalf.

You create some email messages and load them in your autoresponder. Try to offer both HTML and Text options. While you loading them you set them up in your autoresponder software in a way that they go every week.

Tips before sending follow up messages:

* Use double opt-in
* Insert unsubscribe link in every email
* Use short courses with reasonable interval between messages. Long interval between messages might cause loss of interest in subscribers
* Use landing pages and test them which one works best for you
* Target the subscribers by asking questions during subscriptions

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What to afraid?

Many internet marketers who participate in all types of advertising like Pay per click searches, Banner advertisings, Affiliate marketing, forum marketing etc, are actually afraid of doing Email Marketing. They think that people accuse them of being spammers …

Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim.

Hosts are not interested in hosting web sites that send spam. So they take down the web site if they receive spam complaints.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are eager to receive the information they wanted.

The problem with spam complaints can be prevented by:

* Double opt-in: Make sure your subscribers confirm their subscription by clicking on an email link.

* Get subscribers details: Get subscribers details like ip number, date of subscription, web site where they subscribed etc. Send these details in every email.

* Include unsubscribe link: Include unsubscription link in every outgoing email. Very important criteria under CAN SPAM ACT.

* Good quality content: Offer what you have promised to your subscribers. Good information, ebooks, useful emails …

* Use constant From address: Let your subscribers know who you are and company from which they are receiving emails. They used to this specific ‘From address’, so less chances of complainng that you are spamming them.

* Physical address: Include your physical address, web site url and private policy link in every email so they get to know you … again less spam complaints.

Good luck with your Email marketing ventures!

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Email marketing is a very simple concept which is also extremely cost effective because of low cost and easy communication with potential customers. The general idea behind email marketing is that an email is sent to a list of subscribers that are opted by ‘Double opt-in’ and these emails are intended to create an interest in the products or services offered by the email marketer.

Goal of an email marketing campaign is to convince the subscriber or recepient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.

Some email marketers add the link called ‘Forward’ to their emails. What happened is when the subscriber clicks on ‘Forward’ link, they are taken to the web page of the email marketers web site. There they can enter email(s) of the people they know and forward it to them.

The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to spread the quality of the products or services they received.

However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.

So try to keep ‘Forward the Message’ link in Your email campaign emails.

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Yahoo checks the incoming email whether it is legit or not and if it thinks the email is spam, it pushes that email to bulk folder. But not everything is perfect in this world … So sometimes (or most of the times) the legit email lands into bulk folder.

Here are few pointers to show Yahoo that your email is legit:

* Clear IP
* rDNS
* Domainkeys
* DKIM (new updated version of Domainkeys)

When you open your Yahoo email and scroll down the page, you will see a link ‘Full Headers’ on right side. Click on it. You will see the full header details.

One of the headers is: X-YahooFilteredBulk. It looks like:
X-YahooFilteredBulk : 11.22.333.44

It means Yahoo recognised the ip 11.22.333.44 as sending spam and blacklisted it. Even you install the Domainkeys, rDNS etc, still Yahoo pushes your email to bulk folder if it recognises the ip is blacklisted.

Reasons for this blackiliting can be -* Previous webmaster who used that ip spammed and ip was blacklisted
* The ip is reported as sending spam by one of your subscribers

How to avoid email going into Yahoo bulk folder?

Let Yahoo know that you are not a spammer:

When you see that your ip is listed at ‘X-YahooFilteredBulk’ header, you can ask Yahoo to remove your ip from their blacklisted database.

If your server sends bulk email, use this form:
http://help.yahoo.com/l/us/yahoo/mail/postmaster/bulkv2.html

If you are having trouble with email delivery to Yahoo, use this form:
http://help.yahoo.com/l/us/yahoo/mail/postmaster/defer.html

Enter all the information and hope for the best. Usually they respond and try to solve it. Because I did this one time. They do respond … So be patience.

Change the IP address:

Some people are skeptical about Yahoo responding to your form submissions. So if you are one of them, go ahead and change the mail server ip which Yahoo blacklisted to a clear IP.

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Calculating Email opening rates is Reliable Indicator of Subscribers response?

Email Opening Rates – Track them to follow Email marketing response.

DON’T RELY ON EMAIL OPENINGS ALONE TO CALCULATE YOUR EMAIL MARKETING PROFITS.

Also keep in mind that there might be some disparity in the email opening rates and click tracking rates.

Why?

As I said in this article not all email clients allow image display by default. So the pixel image tracking in HTML emails is not quite reliable.

See the images below from Hotmail email client:

Hotmail blocks the images by default. Unless your subscriber(s) have enabled image display these email openings are not being tracked. To display the images in Hotmail, your subscribers have to click on ‘Mark as Safe’ link. But what percentage of subscribers actually click the link?

Another image from Squirrelmail email client:

Though the html option is enabled, still the images are not displaying unless the subscribers clicks on ‘View Unsafe images’ link.

So perfect tracking of the email openings is a hard nut to crack …

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