When to Send Follow ups and When to Send One time Emails?

Radhika Venkata (c).

Follow up messages are a series of messages that your subscriber receives at a specific interval or Follow ups are also be sent to encourage futher contact.

When to send follow ups: These are also called sequential emails.

* When you are sending an ecourse. Ecourses are mainly focused on delivering large amount of information in small parts. It is like a crash course. Marketer gives of information to the subscriber and educate them with a little sales pitch emails at the end of the series to encourage a purchase.

* Following up Your customers. You have a customer database ... You can send a follow up email to see how they are doing with their software/product that they bought from you. Marketers can use this follow up email to send a discount code to their other products or offer a free upgrade etc.

When to send one time email: These are also called Broadcast emails.

* To send Your Newsletter. You can let your visitors subscribe to your newsletter. Once you can add your newsletter to your autoresponder program, you can send that email to your subscribers. Some autoresponders have the ability to schedule broadcast. So when you go on vacation, you can load them up beforehand, so autoresponder sends it on scheduled date.

* Discount offers. You can send one time offers, discount coupon codes to your customers or subscribers to boost your sales.

* Upgrades of your products. You can send a broadcast when you want to announce any upgrades, changes of your web sites, your announcements etc.