FIVE Ways to Optimize Your 'Thank you for Subscribing' pages.

Radhika Venkata (c)


When you have a newsletter or an ecourse to offer, you will
keep a form on your web site for your visitors to subscribe.
Once they subscribed to your list, usually they will be redirected
to a thankyou page saying 'Thank you for subscribing to our
Ezine/ecourse'.

Your opt-in script should be capable of redirecting the subscriber
to these thank you pages.

Don't just display 'Thank you for subscribing' and leaving the
subscriber in a confusion of 'what to do next?' Here are four tips
on how to optimize your thank you pages.


1. Offer a discount on one of your products:

* Make it as 'One Time Offer'.
* Keep one of your product desciptions and image.
* Display a Coupon code to use it in your shopping cart.
* Link to sample chapter of your ebook or demo of your product.

Remember: Let all links open in seperate browser from this thank you
page. So they won't be lost to find the coupon code again.


2. Affiliate marketing:

Keep an image or small ad on the thank you page with an affiliate product
of yours.

Or ask the subscriber to join in to your affiliate program to promote
your products.


3. Download link to a free trial or free report:

If you have a product and offering a trial version, this is the best
place to encourage your visitor to download the product. Or create
free report related to your product. For example - if you are
selling a software that submits a site to search engines, give away
a report on 'How to optimize a web site with keywords'.

Everybody love free reports, free trial versions or free limited
versions.


4. Subscription Co-ops:

This is mutual promotion between you and another ezine owner. He will
keep your subscription form on his/her thank you pages and you will keep
his/her subscription form. Both of you promoting each others ezine
and encouraging subscribers to sign up for others.

Choose an ezine that related to your field. Subscribers of your ezine
might be interested in the same subject of the ezine. Select an established
ezine owner, so both be in a win - win situation.


5. Offer help:

Keep a link to your secret forums or helpdesk. Offer them your help.
People really like real customer support and help. Answer your emails
promptly.


These are just few things that you can promote on your thank you
pages. You can also offer free memberships, link to survey forms,
affiliate links etc.