FIVE profitable ways to use Your Follow up Autoresponder.

By Radhika Venkata(c)

What? You are not using a Follow up Autoresponder? Then better be.

If you are SERIOUS about increasing your subscriber database or increase your sales, you need Follow up autoresponders. Web site promotion should start with search engines. Next comes your opt-in list. To maintain your opt-in list you need a mailing list manager or an autoresponder. You can publish your ezine or offer a free email course through your autoresponders.


What are Follow up autoresponders?

Follow up autoresponders send a series of emails to your prospects that goes at specified intervals. You have complete control on this interval period.

What you can do with your Follow up autoresponder?


1. Offer free email courses:

Load your autoresponder with a series of emails as a free course. Name it as 'Mini course that doubles Your profits in 7 days' or something tempting like that. User should really get temptation to subscribe for your course. Once they subscribe, emails will go out at the set up intervals.

Remember these tips before offering an email course:

* Name your email course something attractive
* Don't keep too much gap between your emails
* If possible refresh the previous topic in every next email
* Keep short URLs
* Try to use short courses like 7 - 10 days. It would be interesting for your reader. They should't feel like a classroom
* Check the URLs before loading them in to your autoresponder
* MOST IMPORTANT, provide some useful tips and information through your course.


2. Follow up your customer:

Selling a product to your present customer is easier than searching for a new prospect. With follow ups you can send discount coupons, free upgrades, membership offers etc.

Remember ... once a customer, always a customer! Ask how he is doing with your product/service. Offer help. Send helpdesk url for them for contacing you easily. You can set up each one in one email and keep links to other product of yours.


3. Conduct quizzes, polls:

Yes. You can fill your follow up autoresponder with 10 quizz questions and can set up to send it one per day. People that answer all questions correct will get a discount on your product or free product or free membership etc. DON'T forget to keep your product links in each of your emails. This is a kind of advertisement for you.


4. Benefit from your Ezine articles:

You write ezine articles. Don't you? Good... Then load your Follow up autoresponder with 5 - 10 ezine articles and put a subscribe link on your web pages or in your signature file. Send the link to publishers who are willing to receive your articles. Your articles will be delivered to the subscribers and publishers at an interval of 30 days or what ever time you set up there.

I like to send the articles every 1 - 2 months to my publishers list. Good publishers always file articles they receive. Don't send them too frequently ... it will be little annoying. So better to keep minimum interval of one month.


5. You can also use your follow up autoresponder to send:

* Testimonials of your products
* Ebook chapters as samples
* Product reviews
* Frequently asked questions
* Tutorials