SEVEN Ezine Sending Tips.

Radhika Venkata (c)


1. Pick a date or day of the week or month:
Send the ezine on a constant date. So your subscribers get used
to the frequency. If you missed to send the ezine on particular
date, then send it on earliest time. Don't skip it.


2. Always keep subscriber's details:
Use subscription information of the subscriber in every ezine.
This way your subscriber knows that you are not sp*amming him.
http://www.scripts4webmasters.com/autoresponder-blog/Autoresponder-Usability/10.php  


3. Don't send attachments:
On some servers or email clients, email with attachments are automatically
pushed in to bulk folder. If possible keep them as downloadable links
in emails, so subscriber clicks on the link to download the product.
http://www.scripts4webmasters.com/autoresponder-blog/Autoresponder-Usability/16.php  


4. Use 'Unsubscribe link':
You must give respect to your subscriber's interest. If they don't
want to receive any more emails, then they can click on this unsubscribe
link to remove themselves from the list.


5. Use your contact details:
Publish your contact details like email, helpdesk link or physical
address for easy contact. Some ezine publishers publish their phone
numbers too. But publishing phone numbers is up to you. Especially
if you are selling advertising space on your ezine, you should
specifically include physical address.


6. Keep your list clean:
Delete bounces once in a while to keep your list clean. Not the number
of subscribers that matters. It is the responsiveness of the list.
You may just have 500 subscribers but with 2% conversion. It is very
responsive subscriberbase.


7. Survey your subscribers:
Once in a while send a survey form to collect your subscribers opinion
on your ezine. Ask them how they rate your ezine, how to improve it and
how useful it is etc... This way you can know how to improve your ezine
and same time it strengthens the relation between you and your subscriber.