Using Your Autoresponder Effectively.

Radhika Venkata (c).

Autoresponders are one of the best email marketing tools that can be used to increase your sales and profits tremendously.

* For Email Newsletter management: Autoresponders are online tools which are used to send newsletters/ezines. Marketers keep a subscription form on their site. So visitors opt-in in to their autoresponder. Newsletter will be sent as a broadcast email to all subscribers.

* For list / subscribers management: You can manage your subscribers like subscriptions, maintaining a geograhpic distribution of your mailing list, editing or deleting subscribers, double opt-in etc.

* Follow up message management: Sending a series of scheduled messages to your subscribers ia very useful features for marketers who want to send ecourses, affiliate product reviews, free reports etc.

* Bounce email management: Subscribers move or stop using their present emails or temporary problems with mail servers. All these produce bounces back to your system. If you keep on sending to all these unused emails and bounces back at you, you are using resources of your server unnecessarily. So deleting bounces is very easy way to deal with this problem.