When to Send an Ezine? When to Send an Ecourse?

Radhika Venkata (c)

When to send an Ezine?

Ezine or Newsletter is an electronic magazine sent to your subscribers using email services. Information goes to the subscriber in a slow flow fashion ... a continuous process ...

Ezines are sent -
* daily
* weekly
* monthly
* bi-weekly
* quarterly
* yearly etc.

It is basically like your daily newspaper or monthly magazine subscriptions. You will receive information on various subjects of your interest.

Sending an ezine is more appropriate in situations like -

* Sending steady information: You can send ezine with informative articles, interviews, advertisements, news columns, stories etc.

* Your product related: Discount offers, announcements, upgrades or your web site additions can be sent through the ezine.

When to send an E-course?

Ecourse is a crash course on any topic that will sent in a short period of time. Like a series of 7 or 10 emails in a period of 2 - 4 weeks. All the information will be sent in a short period of time ...

Once you create an ecourse, you can load your autoresponder with these messages. Set the interval between messages like a day or two, so all 7 - 10 messages goes with in 4 weeks.

Ecourses are sent - (This is an example interval)
* Messasge 1 on Day 1
* Message 2 on Day 3
* Messasge 3 on Day 5
* Message 4 on Day 7
* Messasge 5 on Day 9
* Message 6 on Day 11
* Messasge 7 on Day 13
* Message 8 - a follow up message on Day 20

Sending e-courses are best - Tips on sending ecourse

* When you want to send information in a short period of time: Subscriber is exposed to lot of information about a topic with promotional links in between the content or resourceboxes.

* Promoting your affiliate products: If you are an affiliate for a product, you can create an ecourse with your affiliate links in the ecourse emails.

* Promoting your own product(s): Create an ecourse on your product and post it on social networking sites like squidoo. People subscribes to your ecourse. Give them the information that is useful to them and at the same time, you can promote your product to them.