Answer is SIMPLY NO.
How many times you have seen ads like the following?
One Million Email for just $10.00!
Get 185,000 Email addresses For 0.99 cents!
If you go to classified sites, FFA sites and spammy looking web sites, this is what you see - selling email lists that are not worth to buy for few cents. Internet marketers who don't have a clue about these mailing lists, they easily fall for these type of scams.
Why buying Email lists is not a good idea?
* Harvested email:
These lists are developed by harvesting email addresses by automatic bots. These bots move from one web site to another web site and grab the email addresses that are linked by "mailto:" link. Newly emerging webmasters tend to keep these "mailto:" links without knowing this email extraction software.
As they are harvested email, the persons to which these email addresses belong to are NOT double opt-in. Means they didn't give you their permission to receive email from you.
Here is a way to protect your email addresses.
* High Bounce rate:
As most of these emails are abandon by the person because of the spam. So the email you sent will bounce back to your mail server. These are waste of resources and your host may not be happy to see these bounces and unlimited email spam from your web site.
* Low Response:
These people don't know you or push your email to junk. This dramatically reduces the response rate of email marketing efforts. Most of these lists are sold to many people before you. So all these junk emails to the email adddress holders is not beneficial at all.
What is the way out?
Develop your own list. Period.
Steps to follow:
* Buy and install an autoresponder.
* Implement double opt-in.
* Offer an ezine or ecourse to get your visitors emails.
* Promote your list in the forums, your article resourcebox and sidebar of your web site.
* Be loyal to your subscribers.
This process of developing your own list is very time taking. I tell you ... it is not a overnight process. Still it is worth doing it as marketing response will be high with these type of white lists.
