Newsletter unsubscribe link is the link on which your subscribers click and remove themselves from your list.

Here are few tips that are useful for your email marketing:

* Always and remember ... always Include the unsubscribe link:

According to can-spam act, you have to include the unsubscribe link in out-going emails to your list. Make this unsubscription process as easy as possible.

* Provide instructions on how to unsubscribe:

Most subscribers don't know how to unsubscribe. So keep three to four lines of instructions in every email on top part.

Ex:

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Unsubscription Information: Clicking on the link at

the bottom of this email will remove your

email address from our list. Please provide your

valuable feedback.

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* Always test unsubscription process:

Once in a while subscribe yourself to your list and unsubscribe to see any errors or problems. If unsubscription doesn't work, your subscriber continues to receive your email and at one point, they might hit spam button in their email client.

* Ask reason for unsubscription:

If your mailing list software enables this features, use it to get the information on why they are unsubscribing. This data actually be useful to improve your email marketing strategies. Keep a textarea in which they input their feedback.

* Provide a viral gift to unsubscriber:

Yes, that is true ... Offer a free report or free template or free anything that he can use and/or distribute. This way though he is not your subscriber anymore, he will be using or distributing your product that gives you backend results.

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