Sending HTML Newsletters.
One basic feature of your autoresponder should be the ability to send HTML newsletters.
HTML email newsletters carries html code in them and display like web pages in your subscribers emails. In contrast to Text emails, you can include graphics, colors and different font in to the HTML Emails.
What makes html newsletters attractive?
* You can keep your subscriber on your email content by using graphics, colors.
* You can track email openings by including an image in to your email (your autoresponder should equipped with this ability).
* Include affiliate links easily without subscriber knowing. (I am not talking about misleading your subscriber. By hiding the affiliate code, you still can tell your subscriber what the link is about and where he will be going by clicking on the link)
* You can make few parts of your email content presented prominently.
Are there any disadvantages of HTML format in email newsletters?
* Not all email clients support HTML emails. Means the software that your subscriber uses to read your emails may not capable of displaying html. In this case, your subscriber will see raw html code instead of processed web page.
* Sometimes your subscriber may turned off the email display feature in his software options.
* HTML emails weigh more than text emails because of html code, graphics etc.
How to send html emails?
* HTML templates: Create one template for your newsletter. Use this to send your newsletter. This consistent layout makes your subscriber more used to your newsletter content. Just change the content in between the tags of html.
* WYSIWYG html editor: If your autoresponder/mailing list software is implemented with rich text editor like MCE Editor, you can directly create the newsletter in your autoresponder interface.
* Use notepad: If you can code html, use simple html tags to create newsletters.
Any important points to note?
* Take care of html code while creating html newsletter template with WYSIWYG editor.
* If your autoresponder has the ability to offer an option to your subscriber to choose the html/text format option, you better give it to your subscriber. This way subscriber who wants text newsletters will get text emails and vice versa.
