Page 1 - Autoresponder Usability-

What do you mean by Form subscription and Email subscription?

Author: admin Posted on: 2011-03-18 23:10:31 No. of Views: 884

What is Form un/subscription?

Form subscription means the subscriber enters his/her details into a form and click on 'Subscribe' button to get subscribed.

Form unsubscription means the subscriber enters his/her details into a form and click on 'Unsubscribe' button to get out of your list.

You will setup a subscription form on your site so your visitors enter details into the form and subscribes into your list. Some forms are capable of unsubscription by offering an option to unsubscribe.

Form subscription and unsubscription

What is Email un/subscription?

Email subscription means the subscriber sends an email to your autoresponder program to get subscribed.

Email unsubscription means the subscriber sends an email to your autoresponder program to get out of your list.

Email subscription and unsubscription

The person clicks on email link that looks like in the above image. So their default email client (mostly Microsoft outlook) opens up and the person can send an empty email to your script to get subscribed. Sameway if a person clicks on unsubscribe email link, default program opens up with 'Unsubscribe' in subject line. If the person sends this email with subject line 'Unsubscribe' to your software, he/she will be unsubscribed.

To process email un/subscriptions, your autoresponder software should be equipped with it and your server should support email piping.

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Increase sales and profits by Autoresponder automation.

Author: admin Posted on: 2011-03-18 22:59:51 No. of Views: 259

Autoresponders are very valuable marketing tools. You can automate many things with your autoresponders. Autoresponder is defined as 'automatic response software'. Means it will do many things behind the scenes without your inteference automatically. Once you set it up, it will send your follow ups, newsletters, ecourses and training material etc without your intervention.

When autoresponders are combine with shopping cart, it is very easy for you to automate the whole process of getting a prospect to getting a sale.

* Autoresponder > sign up the subscribers > list building
* Autoresponder > follow up the subscribers > make a sale
* Autoresponder > track email openings and sales
* Autoresponder > send download link to the buyer
* Autoresponder > follow up customer to increase trust
* Autoresponder > upsell other products of yours

1. Automate email follow ups:

You can create 7 or 10 email messages in your autoresponder on a topic your visitors are interested in or on your web site niche. Load the messages into your autoresponder software at a particular interval.
Example: Loading seven autoresponder messages at an interval of 2 days. This ecourse goes for a duration of 21 days.

You can send -
* ecourse
* teaching material
* resources
* series of articles with affiliate links

2. Automate newsletter publishing:

Most publishers load the autoresponders with future newsletters and set a date to send. Especially when you are going on a vacation or you want to send the newsletter on weekday but need to set it on weekend, this might be get handy.

3. Automate tracking and sales:

Many autoresponders track the email openings, email link clicks, sales and calculate Return on investments. You need to add a tracking link for click tracking which is provided by your autoresponder software. Your autoresponder script should be able to add an image to track the email openings.

4. Automate list building of prospects and clients:

Prospects are the people who are potential buyers of your products or service. Buyers are the people who already bought your product.

You can make two autoresponder lists called 'prospects' and 'clients'. All subscribers goes into 'prospects' list. Once they bought your product they are moved to 'clients' list automatically. So they stop receiving your presale emails and start receiving newsletters and upsell emails with related products.

All this work is possible by your autoresponder. So don't neglect the most important marketing strategy of buying the autoresponder software that keeps your web site on automation.

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How is autoresponder useful in Real estate business?

Author: admin Posted on: 2011-03-18 22:51:15 No. of Views: 387

Autoresponder is a kind of marketing tool that can be used in any field or any kind of business.

No matter you do offline or online business ...
No matter what you sell, garden tools or land properties ...

Four ways a realtor can use Autoresponder in his business:

1. Send newsletter to your subscribers:

Give your web site address to your potential clients and ask them to sign-up for your newsletter to get up-to-date information on property sales.

Offer tips on buying homes and land properties. Send announcements about your seminars or group meetings to develop and expand your business.

2. Send an ecourse with tips on buying homes:

To be honest most people don't know anything about buying and selling properties. They'd love to receive some honest pointers from you. Compile all tips you know that are useful to your clients or potential buyers into an ecourse and send them as 7 day or 10 day ecourse.

3. Lists of local rentals:

While signing up ask your subscriber to select the infomation they want to receive. Some people are interested in renting condos and some like to share the rent with others. Try to divide your list according to your criteria. Send emails based on their interested information.

4. Get more leads:

Post some videos on youtube or create squidoo pages or hub pages. Post articles on content sites. Use your autoresponder form on all these areas to get more and more leads. More the subscribers/leads more will be your targeted prospects and potential buyers.

Install Wordpress blog on your site and post articles there. Invite your subscribers to leave comments on the topic. This way you can know what people are thinking and present trend.

Good luck!

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How to Automate Your work with Your Autoresponders?

Author: admin Posted on: 2011-03-15 23:30:20 No. of Views: 250

1. Integrate it with your shopping cart:

Once the buyer buys your product, he will be added to your autoresponder.

* You can send follow up email automatically on how he is doing with your product. * Offer discount on other products.

* Offer related products.

* Send newsletters.

* Send upgrades to your products.

* Send announcements from your site.

Everything can be done automatically from your autoresponder.

2. Schedule Ezine Delivery when You are on vacation:

Say you are going on vacation and you want to send your newsletter on-time. You can load your autoresponder with the newsletter messages and schedule them on a particular date. Your autoresponder should have the ability to do it.

3. Send automatic ecourse series:

Ecourses are short courses on a particular topic. You can send ecourses related to your product. Load them like 10 or 7 emails in your autoresponder. When subscriber subscribes, they will receive messages based on your message interval.

You can offer ecourses to your present clients to promote your affiliate products. Or you can offer ecourses to your visitors for further follow up.

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How about sending Confirmation messages second time?

Author: admin Posted on: 2011-03-15 23:27:59 No. of Views: 382

Recently I saw a forum post when I was searching for marketing forums on the google. I couldn't remember the url ... Question is (Not exactly same but same meaning) -

"In verfied opt-in/double opt-in, we sent a confirmation email to click on it and subscriber confirms that it is his email address. The subscriber will be deleted from my database if he/she would not confirm their subscription. So why can't my system send second confirmation message to remind the subscriber?" Then I thought ... Well it is genuine question.

There are many reasons why the subscriber has not confirmed his subscription.

* The first confirmation email may not received by him because of his email filters.

* He doesn't know that he has to click on a link in the email.

* He forgot in his busy schedule.

* He changed his mind on actually getting in to your list.

So after reading all the above scenarios, do you think he really needs to receive second confirmation email?

Advantages of sending second confirmation email:

In the first three reasons, it would be better if subscriber receives a reminder. But in last scenario, you don't know his intention. So it is adviced not to send in this situation. As you don't know his intention, you can keep a note on the redirected page that they will be reminded in next 'n' days to confirm the subscription, if he missed the first confirmation email.

In any case it will be better that subscriber gets detailed instructions on what to do with the confirmation email.

Disadvantages of sending second confirmation email:

It will be more resource intense on your system. If your subscriber doesn't have intention to get on your list after subscribing, this second confirmation email will be annoying to him.

But overall email marketers would love to send second confirmation email as they don't like to lose a subscriber.

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HTML Email with WYSIWYG Editor?

Author: admin Posted on: 2011-03-15 23:25:10 No. of Views: 1256

Webmasters are looking for an easy way of sending HTML emails to their subscribers. This option leads to implementation of HTML editors in to autoresponder interfaces.

With these interfaces webmasters can type html directly in the editor and save the message.

All these html editors are called WYSIWYG editors. Means ‘What You See Is What You Get’. So in graphic interface you create the layout, the editor creates html code for you.

So far so good … Then what is the problem?

WYSIWYG editors add too much junk code to the content. This increases the size of the html email compared to hand written html code.

See the example here: First code is created by WYSIWYG editor. Second one by typing raw html in the notepad.

LINE ONE OR PARAGRAPH ONE
LINE TWO OR PARAGRAPH TWO
LINE THREE OR PARAGRAPH THREE
LINE FOUR OR PARAGRAPH FOUR

LINE ONE OR PARAGRAPH ONE 
LINE TWO OR PARAGRAPH TWO 
LINE THREE OR PARAGRAPH THREE 
LINE FOUR OR PARAGRAPH FOUR

Tips using WYSIWYG editors:

1. Go through the code once to clean up junk html like metatags, unnessary font tags etc.

2. Use minimal tables and graphics.

3. Check the urls of the graphics.

4. Use a template with clean layout and use it to input content.

5. Use Basic editor even if you are given to use option for Advanced editor. This way you confined to basic html tags.

A very good article is located here which explains what will be inserted by WYSIWYG editors and how to take care of it:
http://webtips.dan.info/wysiwyg.html

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FIVE tips on Sending attachments with Autoresponder emails.

Author: admin Posted on: 2011-03-15 23:20:08 No. of Views: 1008

Availability of this feature in Pro/Basic/Free versions of Autoresponder:

You can send attachments with:
Follow up Autoresponder PRO YES	Follow up Autoresponder BASIC YES	Follow up Autoresponder FREE YES

Most webmasters use autoresponders to send follow up messages and newsletters from their web site to their subscribers. It comes to a point where they need to send attachments with their auoresponder messages. Webmasters like to send free reports or downloads as an attachments to the emails. Webmasters are thinking twice to send attachments in emails as they might end up in the junk folders of free email accounts like hotmail and yahoo.

Hosts and email account providers are enabling spamassassins, spam filters, redirection emails, email validating services etc to get rid of sp*am. Especially these filters tend to push email with attachments into junk folders.

So how to deal with this? What are the things you need to remember while sending attachments?

1. Size of the attachments.

Big attachments of some megabytes size are particularly targets for deletion or reason for ending up in junk folder. If you want to send big attachments, make sure you zip them to minimize the size. Or divide the file into 2 or 3 parts , zip them and send them.

2. Type of the attachments.

File types like exe, doc, rtf etc are considered as most suspicious and subscribers don't like to receive them. So let them know that they will receive such files as zip attachments or avoid those file types completely. Try using file types like pdf and zip where people are comfortable to receive them.

3. Attachment links.

If you want, you can send attachments as downloadable links. This is a very easy alternative to sending direct attachments in emails. Send the report or ebook or whitepaper as a link in the email. The reader clicks on the link to your web site and download it there.

4. Optimize your server.

Though not possible all the time on shared hosting, but if possible try to optimize your server with SPF record, Domainkeys, rDNS and email headers.

Sometimes firewalls and antivirus software installed on your server throw internal server errors or stop email with attachments to go out of the server. Same can happen with email receiving servers.

5. Get listed as safe.

Ask your subscriber to add your email address to their safelist. This way you can make sure that your email wll be delivered properly to your subscriber inboxes. Try to deliver some good value in your emails, so your subscribers like to receive them and try to add your email to their safe list.

Finally you can send autoresponder attachments with your email messages only when your software allows you to do it. You need to upload files to your server and attach them to your autoresponder messages. Always try sending the messages to yourself and see whether they are delivered properly.

If you have added attachment links directly in your email messages, clearly state the name of the file, type of the file and how to download and save them to their computers. This way your subscribers don't feel leftout by seeing the attachments and when they don't know what to do with them.

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You write ezine articles? Best way to use your autoresponder...

Author: admin Posted on: 2011-03-15 23:14:28 No. of Views: 261

Then load your Follow up autoresponder with 5 - 10 ezine articles.

Go to ezine directories. Search for ezines that accepts and publish articles. Make sure these ezines are from your niche. If you do search engine marketing service, select ezines related to internet marketing. Not health and fitness. This way your article readers will be more targeted...

On ezine directories, publishers provide you the email to send articles. Copy those emails and import them in to your autoresponder. Send the articles to publishers who are willing to receive your articles.

Your articles will be delivered to the subscribers and publishers at an interval of 30 days or what ever time you set up there.

Remember, don't send them too frequently.

This way you will be benefited by:

* Your article will be read by many subscribers of ezines.

* Link popularity: Some ezine publishers publishes their ezines on their websites. So automatically your article will be published with your resourcebox.

I like to send the articles every 1 - 2 months to my publishers list. Good publishers always file articles they receive. So if you send them too frequently, it will be little annoying. So better to keep minimum interval of one month. Good luck!

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Eight Tips on keeping Your Email Lists Clean and to Increase Subscriber Response.

Author: admin Posted on: 2011-03-15 23:11:19 No. of Views: 267

Every internet marketer will be proud to tell how big their list is. 80,000 subscribers... 200,000 subscribers... But how much response they will be getting if they sent an email campaign? It's not the number of emails you have in the database. It's the quality of the list. The more squeaky clean your list is, more profits you will get.

Here are some tips to maintain your list quality:

1. Use double opt-in.

This way you can make sure that email is valid. The software you are using should be able to send a confirmation message, so subscriber will click on it to confirm their subscription.

Simply defined as sending solicited email to your opt-in list. Webmasters has to keep a form on their websit(s). Prospects if they want to receive email from that webmaster, they will enter their name and email address to subscribe. This in-house built list is safest to do email marketing with.

2. Deal with Bounces mercilessly.

Delete bounces... period. But make sure its a hard bounce.

Hard bounce is when recipient mail server rejects your email.

Soft bounce is when your email accepted by recepient's mail server but bounced back because of reasons like mail box is full, your message is large than receiving mail server upper limit etc.

Make sure to configure your list manager to try to send the messages few times before you delete the email addresses.

3. Try to avoid free email accounts.

Its a little hard to implement. Because now a days most people use a free email account like hotmail, yahoo.com though they have their own domains. This is because they don't want to expose themselves or they might be affraid that publisher of the list might send junk or spam to them. So think of pros and cons the situation and follow this tip.

4. Provide an option for subscribers to change their email address.

Some list management software or services provide a link to your subscriber details and lists he opted for. From there he can change his email address. This way its easy for them to update their profile.

5. Validating the domain.

While accepting an email address in to your database make the list manager to validate it either by some javascript or other means.

6. Delete unsubscribers.

ALWAYS include an unsubscribe link for easy unsubscriptions. Once in a while do a search for unsubscribers and delete them from your database.

7. DON'T buy email lists.

Not a good experience with buying email lists. Most of them sell email addresses that they will get from website email extractors. If you see an offer like one million emails for $19.95...

Simply turned down that offer. You will feel glad about it if you gain some experince in internet marketing.

8. Manual import of subscribers.

If you got your subscribers from your old list manager to new one or from your helpdesk to your mailing list manager etc, be careful to avoid spelling errors.

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FIVE profitable ways to use Your Follow up Autoresponder.

Author: admin Posted on: 2011-03-15 23:07:17 No. of Views: 222

What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database or increase your sales, you need Follow up autoresponders.

Web site promotion should start with search engines. Next comes your opt-in list. To maintain your opt-in list you need a mailing list manager or an autoresponder. You can publish your ezine or offer a free email course through your autoresponders.

What are Follow up autoresponders?

Follow up autoresponders send a series of emails to your prospects that goes at specified intervals. You have complete control on this interval period.

What you can do with your Follow up autoresponder?

1. Offer free email courses:

Load your autoresponder with a series of emails as a free course. Name it as 'Mini course that doubles Your profits in 7 days' or something tempting like that. User should really get temptation to subscribe for your course. Once they subscribe, emails will go out at the set up intervals. Remember

these tips before offering an email course:

* Name your email course something attractive

* Don't keep too much gap between your emails

* If possible refresh the previous topic in every next email

* Keep short URLs

* Try to use short courses like 7 - 10 days. It would be interesting for your reader. They should't feel like a classroom

* Check the URLs before loading them in to your autoresponder

* MOST IMPORTANT, provide some useful tips and information through your course.

2. Follow up your customer:

Selling a product to your present customer is easier than searching for a new prospect. With follow ups you can send discount coupons, free upgrades, membership offers etc.

Remember ... once a customer, always a customer! Ask how he is doing with your product/service. Offer help. Send helpdesk url for them for contacing you easily. You can set up each one in one email and keep links to other product of yours.

3. Conduct quizzes, polls:

Yes. You can fill your follow up autoresponder with 10 quizz questions and can set up to send it one per day. People that answer all questions correct will get a discount on your product or free product or free membership etc.

DON'T forget to keep your product links in each of your emails. This is a kind of advertisement for you.

4. Benefit from your Ezine articles:

You write ezine articles. Don't you? Good... Then load your Follow up autoresponder with 5 - 10 ezine articles and put a subscribe link on your web pages or in your signature file.

Send the link to publishers who are willing to receive your articles. Your articles will be delivered to the subscribers and publishers at an interval of 30 days or what ever time you set up there. I like to send the articles every 1 - 2 months to my publishers list.

Good publishers always file articles they receive. Don't send them too frequently ... it will be little annoying. So better to keep minimum interval of one month.

5. You can also use your follow up autoresponder to send:

* Testimonials of your products

* Ebook chapters as samples

* Product reviews

* Frequently asked questions

* Tutorials

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