How about sending Confirmation messages second time?
Recently I saw a forum post when I was searching for marketing forums on the google. I couldn’t remember the url …
Question is (Not exactly same but same meaning) – “In verfied opt-in/double opt-in, we sent a confirmation email to click on it and subscriber confirms that it is his email address. The subscriber will be deleted from my database if he/she would not confirm their subscription. So why can’t my system send second confirmation message to remind the subscriber?”
Then I thought … Well it is genuine question.
There are many reasons why the subscriber has not confirmed his subscription.
* The first confirmation email may not received by him because of his email filters.
* He doesn’t know that he has to click on a link in the email.
* He forgot in his busy schedule.
* He changed his mind on actually getting in to your list.
So after reading all the above scenarios, do you think he really needs to receive second confirmation email?
Advantages of sending second confirmation email:
In the first three reasons, it would be better if subscriber receives a reminder. But in last scenario, you don’t know his intention. So it is adviced not to send in this situation. As you don’t know his intention, you can keep a note on the redirected page that they will be reminded in next ‘n’ days to confirm the subscription, if he missed the first confirmation email.
In any case it will be better that subscriber gets detailed instructions on what to do with the confirmation email.
Disadvantages of sending second confirmation email:
It will be more resource intense on your system. If your subscriber doesn’t have intention to get on your list after subscribing, this second confirmation email will be annoying to him.
But overall email marketers would love to send second confirmation email as they don’t like to lose a subscriber.
