Autoresponders are very valuable marketing tools. You can automate many things with your autoresponders. Autoresponder is defined as 'automatic response software'. Means it will do many things behind the scenes without your inteference automatically. Once you set it up, it will send your follow ups, newsletters, ecourses and training material etc without your intervention.
When autoresponders are combine with shopping cart, it is very easy for you to automate the whole process of getting a prospect to getting a sale.
* Autoresponder > sign up the subscribers > list building
* Autoresponder > follow up the subscribers > make a sale
* Autoresponder > track email openings and sales
* Autoresponder > send download link to the buyer
* Autoresponder > follow up customer to increase trust
* Autoresponder > upsell other products of yours
1. Automate email follow ups:
You can create 7 or 10 email messages in your autoresponder on a topic your visitors are interested in or on your web site niche. Load the messages into your autoresponder software at a particular interval.
Example: Loading seven autoresponder messages at an interval of 2 days. This ecourse goes for a duration of 21 days.
You can send -
* ecourse
* teaching material
* resources
* series of articles with affiliate links
2. Automate newsletter publishing:
Most publishers load the autoresponders with future newsletters and set a date to send. Especially when you are going on a vacation or you want to send the newsletter on weekday but need to set it on weekend, this might be get handy.
3. Automate tracking and sales:
Many autoresponders track the email openings, email link clicks, sales and calculate Return on investments. You need to add a tracking link for click tracking which is provided by your autoresponder software. Your autoresponder script should be able to add an image to track the email openings.
4. Automate list building of prospects and clients:
Prospects are the people who are potential buyers of your products or service. Buyers are the people who already bought your product.
You can make two autoresponder lists called 'prospects' and 'clients'. All subscribers goes into 'prospects' list. Once they bought your product they are moved to 'clients' list automatically. So they stop receiving your presale emails and start receiving newsletters and upsell emails with related products.
All this work is possible by your autoresponder. So don't neglect the most important marketing strategy of buying the autoresponder software that keeps your web site on automation.
