Four stages of Email marketing:
Developing a list:
This can be done by offering a free ecourse or an ezine or a free report etc. Install a mailing list software on your web site and set up a form on your site. Your visitors subscribes and confirms the subscription by double opt-in.
Maintaining a list:
Getting subscribers is not [...]

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Here are the few things that you have to watch out while sending email to your subscribers. Most email clients have spam filtering software installed and they zap your emails in to junk folder. These email filtering software check for the following criteria. There are many other things, but most common are these …
Attachments:
You know [...]

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Email marketers always debate about whether to allow or not to allow free email addresses in their list. A question from an email marketer -
“Many people use free email accounts to subscribe lists or autoresponders. So if I ban those emails, will my list develop as expected?”
There are pros and cons as always, like any [...]

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1. Size of the Html emails:
Size does matters. If the emails are bulky, spam filters think they are spam. So they will be deleted or directed to junk folder. Better be less than 20 kb.
To make Html emails with small sizes follow these principles -
* Don’t use WYSIWYG editors to create Html emails.
* Mind attachements [...]

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