What to afraid?
Many internet marketers who participate in all types of advertising like Pay per click searches, Banner advertisings, Affiliate marketing, forum marketing etc, are actually afraid of doing Email Marketing. They think that people accuse them of being spammers …
Why are Internet marketers so afraid of being accused of being purveyors of spam? This [...]

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Email marketing is a very simple concept which is also extremely cost effective because of low cost and easy communication with potential customers. The general idea behind email marketing is that an email is sent to a list of subscribers that are opted by ‘Double opt-in’ and these emails are intended to create an interest [...]

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Calculating Email opening rates is Reliable Indicator of Subscribers response?
Email Opening Rates – Track them to follow Email marketing response.
DON’T RELY ON EMAIL OPENINGS ALONE TO CALCULATE YOUR EMAIL MARKETING PROFITS.
Also keep in mind that there might be some disparity in the email opening rates and click tracking rates.
Why?
As I said in this article not [...]

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What is Email opening rate?
Simply it means how many subscribers are opened the email that you have sent.
Just sending an email is not enough. You need to track your marketing efforts. Otherwise you end up spending your dollars on the email marketing campaigns that has no response or profits to you.
Your autoresponder software should capable [...]

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1. Email bounces.
The more the freebie seekers and free email accounts in your list(s) the more will be the bounces. Bounces are common with hotmail, yahoo like free email account providers. Bounces are the rejected emails from email address servers. Bounces can be due to expired email addresses, changed email addresses, full inboxes etc.
The more [...]

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