Most of the marketing gurus tell us to send email format in text. Means the content will be displayed in simple text in your subscribers email clients.
In contrast, in html emails you can use images, colors, tables etc. to display the email content which can be very appealing to your subscribers eyes..
Recently I want to [...]

Bookmark this Page

Continue reading...

What is an unsubscribe link?
Unsubscribe link is an email link that your subscriber clicks and remove himself from your autoresponder or list.
According to ftc.gov, you need to keep unsubscription link in every out going email in your email marketing. The subscriber who don’t want to stay in the list clicks on the link to remove [...]

Bookmark this Page

Continue reading...

1. Make it short:
Long email subject lines will be truncated and short email subject lines will be entirely visible in the email clients. When your subscriber opens their inbox the entire subject line will be seen and message will be conveyed entirely if you use short subject lines.
Sometimes you can not avoid long email subject [...]

Bookmark this Page

Continue reading...

Whitelisting an email address:
Whitelisting means adding an email address to your email clients contact list. Example: You are receiving newsletter from Scripts4webmasters.com. To ensure proper delivery of the newsletter, you can add ‘From email’ address of the newsletter to your contact list. If you are an email marketer, ask your subscribers to whitelist your company [...]

Bookmark this Page

Continue reading...

Subscription:
Subscription is a process in which a person enters his/her details in a form and enter into your list to receive your emails. These details can be simple email or email, name and other details based on your purpose of collecting email.
Example: If you want to send a free report you don’t need more than [...]

Bookmark this Page

Continue reading...