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X-YahooFilteredBulk - IP blocked and Yahoo flagged Your email as spam?
Enabling Domainkeys in cpanel not working?
Email deliverability - Why should you be so concerned about it?
Avoid Spam filtering or Email filering. What pushes Your Email in to Junk folder?
Banning free email accounts is Good for Your list building? |
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Autoresponder Basics
[15 article(s) in this category]
Buying and using an autoresponder. Autresponder featues to look for and how effectively to use your autoresponder.
Autoresponder Usability
[13 article(s) in this category]
How efectively to use your autoresponders and get profits from it.
Email Deliverability
[6 article(s) in this category]
Improve your email deliverability by setting up SPF,Domainkeys and rDNS etc.
Email Marketing
[28 article(s) in this category]
Tips and articles on Email marketing. Using autoresponder to send promotions and follow ups like ecourses.
Marketing and Promotion
[5 article(s) in this category]
Marketing and promotion of your products and services using your autoresponder.
Tech Articles
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Techniques related to autoresponder set up, web site preparation and email servers.
Articles
Author: admin Posted on: 2011-03-19 15:55:52 No. of Views: 3983
What are domainkeys? DomainKeys is an email authentication method designed to verify the DNS domain from which the email is coming from. Read how to enable domainkeys in cpanel.
Here are few pointers to show Yahoo that your email is legit: Author: admin Posted on: 2011-03-19 15:12:12 No. of Views: 966
What are domainkeys?
Implimenting Domainkeys in cpanel:
Go to the Article Page ... Author: admin Posted on: 2011-03-11 12:18:08 No. of Views: 411 Four stages of Email marketing:
Developing a list:
This can be done by offering a free ecourse or an ezine or a free report etc. Install a mailing list software on your web site and set up a form on your site. Your visitors subscribes and confirms the subscription by double opt-in.
Maintaining a list:
Getting subscribers is not enough, but you should get the concept of list management. Like updating your subscribers with good information, giving what you have promised, respecting your subscriber unsubscriptions, managing your bounces to keep your list clean etc are part of your list management strategy.
Sending email and optimizing for Email deliverability:
Email messages out of your script can be email follow ups, promotional emails, broadcasts. You have worked hard to develop a list of 50,000 subscribers. If you send an email to them and if 50% of your subscribers don't get it, what is the purpose of you doing marketing?
Think about it ... 50% of your potential buyers ar not actually receiving your email. Email deliverability means the ACTUAL OPTIMIZATION PART OF YOUR EMAIL MARKETING THAT IMPROVES THE DELIVERY OF MESSAGES TO YOUR SUBSCRIBERS INBOX.
Email deliverability can be improved by setting up SPF record, hosting with a reputable host with dedicated ip, setting up rDNS, double opt-ins, some internal optimization of your autoresponder etc.
Achieving Your goal from your efforts:
Each email marketer has different goals on what to achieve from their list. Some marketers develop list just to sell the advertising space and earn money. Some marketers develop list to promote their affiliate products. Still some others want to promote their own service/product.
Whatever it is, you should get it from your list. This can be done by increasing email openings, offering good information, worthy sale offer, discounts etc.
Go to the Article Page ... Author: admin Posted on: 2011-03-11 12:11:41 No. of Views: 494 Here are the few things that you have to watch out while sending email to your subscribers. Most email clients have spam filtering software installed and they zap your emails in to junk folder. These email filtering software check for the following criteria. There are many other things, but most common are these ...
Attachments:
You know many email clients see the email with attachments as spam? Yet they have a feature of sending attachments. Funny thing it is ... But as a general rule of thumb, don't try to send attachments especially exe files, ppt files, attachments with double file extention names etc.
If you need to send an attachment, send it as a download link. Upload the file to your web site and send that link in emails. Or zip the file. FIVE tips on Sending attachments with Autoresponder emails.
Javascripts:
What happened good old text messages? Further to it, adding a javascript? Most email clients block the email with javascripts, dhtml, Forms in email. They think these are malicious code in emails. Most email clients won't run javascripts or disable it by default.
Wrong html:
How many of you are sending W3C compliant html emails? If your autoresponder software has a html editor, use it. Type the html message right there in the textarea. Not paste it from another html editor. Use simple html tags.
Some marketers like to send html messages because to create brand awareness, email open tracking, look and feel of the email etc. Nothing wrong with that. But make sure your html is compliant with W3C standards. SEVEN Tips on sending Html emails.
Spam triggering words in email:
There are certain words that trigger spam filters. Ex: MLM, online pharmacy, leads, investments etc. Do a search on Google for the word - "spam trigger words". You will get a list of sites publishing these words. Ty to avoid them. Sometimes it is impossible to stop using some terms like signature, free etc.
So use them in correct context. Email clients don't think the email is junk just because they found a word 'free'. But in whole context with other content of the email.
Images:
Images, banners, flash files in emails are another main reason for considering the email as junk. Recently hotmail and other email clients stop displaying images in emails until the reader clicks on 'Display images' in the email options.
Simple opening up of the email with a .jpg file can infect your computer. So no wonder email clients block images.
Go to the Article Page ... Author: admin Posted on: 2011-03-11 12:08:28 No. of Views: 526 Email marketers always debate about whether to allow or not to allow free email addresses in their list. A question from an email marketer -
"Many people use free email accounts to subscribe lists or autoresponders. So if I ban those emails, will my list develop as expected?" There are pros and cons as always, like any other strategy ...
Pros of banning free email accounts:
* Most responsive list.
Cons of banning free email accounts:
* Lists will not be that big.
List of free email accounts:
hotmail.com
How to keep your list clean?
* Use double opt-in while you are allowing free email accounts.
Following is a long list of free email account providers:
Compiled by Paul Forcey from http://www.thearticlehelper.com/
Go to the Article Page ... Author: admin Posted on: 2011-03-11 11:59:50 No. of Views: 357 1. Size of the Html emails:
Size does matters. If the emails are bulky, spam filters think they are spam. So they will be deleted or directed to junk folder. Better be less than 20 kb.
To make Html emails with small sizes follow these principles - * Don't use WYSIWYG editors to create Html emails. * Mind attachements that you will send with emails.
2. Javascripts and executable attachments:
Don't insert javascripts and those sort of things in your Html emails. They potentially decrease the deliverability of your email in to your subscribers inboxes, because people disables these in their email clients to run.
3. Html complexity:
Most of the email clients support only minimal html. Like simple break tags, paragraph tags etc. Don't use complex html code like frames, sliding menus etc.
4. Hiding and Tracking links:
Great advantage of Html emails is you can hide your affiliate links and track who opened the emails (only if images are downloadable). You can utilize this feature along with using simple html code in the emails. Email looks like text email or with minimal html tags.
5. Easy to publish on the web:
Make a template for your Html emails. So let all emails be consistent in layout. You can publish the ezines or ecourses on the web directly from Html emails. You don't have to format like in text emails.
6. Links in Html emails:
Try not to misdirect your subscribers. Best way linking is by using legit wording. Like if you are keeping the following affiliate link (example - www.affiliatesite.com/affiliate.php?idxxxx) for a search engine optimization ebook, keep this url linked to the word 'Search engine optimization strategies guide'. Don't link to affiliatesite.com This way subscribers know what they are clicking and what to expect after clicking.
7. Email clients limitations:
Not all email clients display Html emails properly. So offer a choice for your subscriber to opt for text emails in your email letters. You can also provide option for both text and html emails during subscription. So if subscriber knows that his email client won't support html emails, he will be subscribed to text emails.
Go to the Article Page ... |
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