Avoid Spam filtering or Email filering. What pushes Your Email in to Junk folder?
Here are the few things that you have to watch out while sending email to your subscribers. Most email clients have spam filtering software installed and they zap your emails in to junk folder. These email filtering software check for the following criteria. There are many other things, but most common are these …
Attachments:
You know many email clients see the email with attachments as spam? Yet they have a feature of sending attachments. Funny thing it is … But as a general rule of thumb, don’t try to send attachments especially exe files, ppt files, attachments with double file extention names etc. If you need to send an attachment, send it as a download link. Upload the file to your web site and send that link in emails. Or zip the file.
FIVE tips on Sending attachments with Autoresponder emails.
Javascripts:
What happened good old text messages? Further to it, adding a javascript? Most email clients block the email with javascripts, dhtml, Forms in email. They think these are malicious code in emails. Most email clients won’t run javascripts or disable it by default.
Wrong html:
How many of you are sending W3C compliant html emails? If your autoresponder software has a html editor, use it. Type the html message right there in the textarea. Not paste it from another html editor. Use simple html tags. Some marketers like to send html messages because to create brand awareness, email open tracking, look and feel of the email etc. Nothing wrong with that. But make sure your html is compliant with W3C standards.
SEVEN Tips on sending Html emails.
Spam triggering words in email:
There are certain words that trigger spam filters. Ex: MLM, online pharmacy, leads, investments etc. Do a search on Google for the word – “spam trigger words”. You will get a list of sites publishing these words. Ty to avoid them. Sometimes it is impossible to stop using some terms like signature, free etc. So use them in correct context. Email clients don’t think the email is junk just because they found a word ‘free’. But in whole context with other content of the email.
Images:
Images, banners, flash files in emails are another main reason for considering the email as junk. Recently hotmail and other email clients stop displaying images in emails until the reader clicks on ‘Display images’ in the email options. Simple opening up of the email with a .jpg file can infect your computer. So no wonder email clients block images.
