What to afraid?
Many internet marketers who participate in all types of advertising like Pay per click searches, Banner advertisings, Affiliate marketing, forum marketing etc, are actually afraid of doing Email Marketing. They think that people accuse them of being spammers ...
Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim.
Hosts are not interested in hosting web sites that send spam. So they take down the web site if they receive spam complaints.
However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are eager to receive the information they wanted.
The problem with spam complaints can be prevented by:
* Double opt-in: Make sure your subscribers confirm their subscription by clicking on an email link.
* Get subscribers details: Get subscribers details like ip number, date of subscription, web site where they subscribed etc. Send these details in every email.
* Include unsubscribe link: Include unsubscription link in every outgoing email. Very important criteria under CAN SPAM ACT.
* Good quality content: Offer what you have promised to your subscribers. Good information, ebooks, useful emails ...
* Use constant From address: Let your subscribers know who you are and company from which they are receiving emails. They used to this specific 'From address', so less chances of complainng that you are spamming them.
* Physical address: Include your physical address, web site url and private policy link in every email so they get to know you ... again less spam complaints.
Good luck with your Email marketing ventures!
