Buying Email lists for Your Email Marketing? Well … Think Again.
Just type the keyword ‘email lists’ in Google. You will see ads like -
‘300M Email addresses for $19.95 …’
‘Bulk lists in All Niche …’
‘Targeted lists for Pennies …’
Most marketers who are new to online marketing or Email marketing don’t know how bad is to buy these lists and waste of money. They easily get trapped in these bad strategies. Email marketers want to develop their lists fast. But what they doesn’t know is these lists contain mainly junk email addresses.
Why buying emain lists is bad?
* Not verified opt-ins: As I said above most of these email addresses are harvested by bots from web sites. Still many web masters use ‘emailto:’ links on their web sites. These links are crawled by the emailbots and added to these lists. So the strategy ‘Double opt-in’ means nothing to these people.
* Most of these are free email accounts: Like hotmail, yahoo, msn etc. So after using few years, most of the people abandon these addresses. This increases your bounce rate exponentially. More invlaid addresses and bounces, more will be your server resources will be used.
* Not targeted: These are email addresses of general population. You don’t know their interests, behaviour or any information about them to promote your products.
* More spam complaints: 80% of these lists are invalid addresses. The remaining 20%, who actually using their email hit ’spam’ button and blacklisted you. Why? They don’t know you. They don’t remembering subscribing to your list. So they consider your email as spam.
What is the solution?
Realize that you can’t develop your list overnight or buying such email addresses.
More importantly it is the quality of the list that you should be taken care of rather than quantity of the list. Then you’d be in improving your profits through email marketing. Legis Email marketing
Offer something valuable to your visitors, so they like to subscribe to your list. Use double opt-in so you are sure about their subscription. Use the subscription details in all email like their date of subscription, ip number etc. This will be the proof that they actually subscribed.
