Email Address Marketing – Simple THREE Step Strategic plan for list profits.
Email marketing is a simple and effective way to maximize your online profits. Why email marketing is cost effective way? All the followng are a big plus for most marketers to do effective Email address marketing.
* Emails (in other words your marketing messages) can be delivered with low budget.
* Your messages are received directly by the end user.
* Speed of the communication.
Step one: Getting email address for marketing from Your visitor.
You need to get your visitors email addresses to do email address marketing. You have to keep a subscription form on your site. Offer something like -
* free reports
* free membership
* a trial version of your product
* free ezine
* free ebook etc
Do permission based marketing. Means use double opt-in to get confirmation from the email address in your list.
Follow CAN-SPAM laws:
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
Step two: Developing trust and Maintaining the list:
Marketing to email address list is based on the trust you develop. It is the trust you built between you/your company and your subscriber. How to develop this kind of trust?
* Deliver what you have promised
* Provide useful information
* Keep consistent contact (This is very important)
* Respect unsubscribe requests
* Delete bounces and keep your list clean
Step three: Sending Optimized emails and achieving Your goal:
Optimize you emails with correct Subject line, clean and consistent email layout, branding of your emails, tracking email openings, tracking email links, a good and effective content that grabs your subscriber attention etc are needed.
I insist on two things here: Optimize your software for increased email deliverability. If you are using third party service to send email, watch out your service provider reputation and how they are optimizing email deliverability.
Second is a good copy of your email message. Hire a copywriter to create content for you. Not only for a promotional email, but for regular content or articles too.
