Email Subject field – THREE Tips to Make them Better.
When your subscriber opens his email client, first thing they see is ‘From’ and ‘Subject’ line. This email subject link takes them to the email message body for them to read. How to improve this email subject tags?
* Include Your subscriber name:
Example: John, Improve Sales – Simple Technique. Same Results Every Time.
How that sounds? You are calling your subscriber with his name. Email with the names catches readers eyes for a second. This including names in the email subject field is called ‘Personalization of emal’ or ‘Email personalization’.
* Include most important message in first 2 – 3 words:
See above email subject example. I want to give the zist of whole email in subject line, especially first two words. By readng this, reader knows what exactly he is going to see inside the email. It is not possible every time, but the more you tell your subscriber about your email in subject line, more will be the email openings.
* Keep it short:
Most Email clients display around 65 characters of the email subject body in the inbox. So use it wisely to create a necessity to open the email. In the above example, it is telling the reader the two most important benefits to him – ’simple’ and ‘easy to replicate with same results’.
Last but not least: DON’T try to mislead the reader with false subject lines. Saying one thing in subject line and showing different content in the email with false links is not ethical as a marketer.
