What is an unsubscribe link?

Unsubscribe link is an email link that your subscriber clicks and remove himself from your autoresponder or list.

According to ftc.gov, you need to keep unsubscription link in every out going email in your email marketing. The subscriber who don't want to stay in the list clicks on the link to remove themselves from your list. This is also called 'Permission based email marketing'.

Don't keep guessing about why your subscriber is leaving your list:

Most email marketers complain about the unsubscription rate of their list(s). They wonder why this person was unsubscribed inspite of good information he is receiving ... Nobody can tell the reason why a subscriber has unsubscribed. So stop guessing and keep a form (mostly a small textarea) on the unsubscription page. So in that textarea your subscriber enters why he is leaving yur list. These comments are useful for you to improve your list marketing. Ofcourse, your software should allow you to get this information from the subscriber.

Don't let them go empty handed:

On unsubscription page give them a gift and say thank you for staying on your list all these days. It won't hurt to say thank you. Right?

Keep links like:
* download link to a free report
* irressistable discount code on your product
* free access to your membership area
* free software

All these are to make your subscriber to stay in your present or new list as a subscriber or member.

 

 

 

 

 

Author: admin
Posted: 2011-03-18 23:32:13
Number of Views: 268
Keywords: add unsubscribe link, automatic unsubscription, email unsubscribe link, how to unsubscribe, insert unsubscribe link, unsubscribe email, unsubscribe link, unsubscribe link in email, unsubscribe list, unsubscription

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