Target Marketing and List profits with Sublists or List segmentation.
What are Sublists or List segmentation?
Sublists or List segmentation means making seperate groups of your list based on certain variables. Variables can be like age, gender, interests, income, job etc. Any variable based on your intention of what to get from your list, you can add/remove many variable/criteria to make sublists of your list. This is also called List segmentation.
Why you need to do List segmantation? What are the benefits of List segmentation?
You can make your list more targeted to do ‘Target Marketing’. More targeted the subscribers, more the results you can expect from them.
See the sublists example: Sublists from a list -
I have a double opt-in list of 10,000 Internet marketers.
Only 2000 subscribers from that 10,000 list are interested in Email marketing.
Another 2000 subscribers are interested in ebook resell rights.
So first 2000 subscribers are better tageted for email marketing offers. That list segment is more profitable if I send a discount promotion of autoresponder software.
Second sublist is interested in buying resell rights. So it would be more profitable if I send a brandable report with resell rights for a low price.
So the more targeted you make your list, more profitable it will be.
How to make or create sublists or List segmentation?
1. Questions during subscriptions:
Your autoresponder should be capable of creating Form with radio button, checkbox, dropdown fields.
You can ask questions while they are subscribing.
Ex: You asked a question-
What is your favorite color?
You gave them three options – red, blue, green
(All subscribers answers should be stored in database)
All subscribers who told you ‘red’ as their favorite color can be seperated by search function and you can send email to them.
You can send these tags in your emails:
From above Ex: You can send email to your subscriber – “As {color} is your favorite color, here is a free {color} color T-Shirt. Get Half priced {color} color hats with it!”
{color} will be replaced by the script as ‘red’. So subscribers get freebie plus he also gets a discount on red hats from you.
2. Campaign based or advertising based:
Sometimes by default you want subscribers of a list who are subscribing from a special campaign to tag with ‘red’ color without them being selected. Then you can assign all those subscribers that tag in adminpanel automatically.
3. Demographic segmentation of list:
Marketers are now more focusing on demographic segmentation of their lists. This way they will get more targeted leads to focus on products that need demograhphic based advertising.
Another example: If your list is sublisted based on States of your country. You can send an email to your subscribers of one state like this – ” … Coaching on Search engine optmization in your area! Learn how to optimize your web site to double or triple Your profits!”
You can search and seperate subscribers in your autoresponder software based on these specific criteria and send promotional or requested information.
