Why you need to and How to Follow up Your visitor or customer.
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of your’s is a customer or client.
Why should you follow up Your *VISITOR*?
Simple…
People tend to forget easily.
After he gone from your web site, he may not remember that he came to your web site. He/She could have some reasons not to buy a product right now. Or he still searching for a product similar to yours. This person is a potential prospect to you. So try to get their email adddress and permission from them to receive emails from you.
How to get their email:
= Offer free product with basic feature, later they can upgrade
= Offer fully functional demo product that expires after a time
= Offer coupons that give discounts on your products
= Offer a free ecourse
= Offer an ezine
= Offer a free ebook
= Offer free membership for a certain period
Why should you follow up Your *CUSTOMER*?
You can ask me… Why should I follow up my customer? He already my customer, isn’t it?
Don’t forget the simple ‘psychology of comfort’. Once your customer is using your product means, he will have more confidence in you and your service. So he/she will be easily influenced to buy your other products.
Tips on How to follow up Your visitors and customer?
The main aim of the following is to do opt-in email marketing.
1. ALWAYS do verified opt-in marketing. Let the subscriber confirm their email by clicking a link in an email message.
2. Use ‘unsubscribe’ link in all email messages.
3. Publish your physical address in every out going email.
4. Publish your subscriber details in every email like their ip at the time of subscription, email, date of subscription etc. This will be the proof that you are doing verified opt-in marketing.
5. Don’t sell or rent your lists.
