Your Email personalized? An Amazing technique that doubles your Click throughs and Profits.
Are you publishing an ezine or offering an email course?
Are you talking with your subscriber through your ezine or email course?
If so what are you calling them?
“Hello John”?
or “Hello friend”?
or “Hello”?
If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing to you? The same with your subscriber too!
What is ‘email personalization’ means?
At the beginning of the emails instead of starting the message directly we will call the person by name like ‘Dear John’. This is possible if you are sending email to one person or few people. But here you are dealing with a large subscriber base… Some thousand emails… So what to do?
You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your script stores your subscribers name in the database. If you sending emails to your subscribers, you have to put some tag like [FIRSTNAME] or {fname} etc depending on your software instructions. Then the script replaces this code with actual first name while sending the message. You can send personalized email addresses, personlized names and other special data from your autoresponder. Pretty cool. Huh?
Where can you keep this personalization feature?
= In subject lines of your emails
= At the beginning of emails, ezines or email courses
= Before ‘Unsubscribe’ link. Ask them they really want to unsubscribe.
= If you are offering something exciting like discounts, free trials etc.
Rule of Thumb: Send personalized email. But don’t Overdo it. It looks odd. If your subscriber sees his name some 10 times in your email, next thing he will do is looking for unsubscribe link.
OK…Very convincing till now. Why should You personalize your emails?
1. Calling your subscriber in the subject line of email increases the chances of opening your email. Their name in the email subjects catches the eyes. So more chances of opening it. I myself scan through the all subject lines of emails. First I open up the emails from the persons I know better. Second, subject lines with my name in it catches my attention. Certainly I feel like opening the emails with my name. But you should be careful with emails that carry virus to your computer. Some people send you emails with your name and attachments. This is especially common with free accounts like Yahoo, Hotmail etc,.
2. Once your subscriber opens the email there will be more chances of clicking other links in your email.
3. When you contact other webmasters for link exchanges, joint ventures make a habit of personalizing the emails. It makes lot of difference.
4. If you use your subscribers name before any special offer or an exciting bonus, it catches his eyes. Leave an extra line above and below the name. So the name stands a little prominent.
TWO LAST ‘NEVER DO IT’ tips:
Some people write the message templates and copy and paste them in their email programms and send them to different people. These templates if has a name on it and you are sending it to a person with different name, it looks very very embarassing. So check the names before sending email messages.
Another is DON’T misspell the names. Especially the person is from different country, you may not be familiar with those names. So check twice before clicking send button.
One last note… Try experimenting by implementing different features in your ezines and see how the subscribers response and your expected results.
