Page 1 - Marketing and Promotion-

How often You send Follow up messages to Subscribers?

Author: admin Posted on: 2011-03-19 16:34:00 No. of Views: 551

Main purpose of the Autoresponders is to follow up the prospects and clients. This increases the chances of product exposure and sales.

What are follow up messages?

You follow the subscriber on a niche by sending a sequence of email messages.

The whole scenario goes like this: Your subscriber subscribes > confirms the subscription > you will send emails once in every 'n' days for 'n' weeks. These series of messages are called 'follow up messages'. By sending these messages you are maintaining the interest of the subscriber on a particular topic. Ex: If the subscriber subscribes to receive a search engine optimization course, you will send them follow up messages for specified weeks. Each message covers a topic in search engine marketing.

How often to send follow up messages?

You can send any number of messages for any length of time. It will be based on the niche you want to send the email and type of the product you are selling ...

For example you are promoting an affiliate product! Create an ecourse with 7 - 10 messages and send them every three days. Or you are just sending some information to your subscribers. Then send every day for 10 days and stop for few days and send a promotional email ... It all depends on how your subscribers reacts to your emails.

Test the methods couple of times and follow which one gives you profitable results.

What software you need to send follow up messages?

You need a software that can be installed on your web site or you need to sign up for a third party follow autoresponder services who hosts that kind of software and send messages on your behalf.

You create some email messages and load them in your autoresponder. Try to offer both HTML and Text options. While you loading them you set them up in your autoresponder software in a way that they go every week.

Tips before sending follow up messages:

* Use double opt-in
* Insert unsubscribe link in every email
* Use short courses with reasonable interval between messages. Long interval between messages might cause loss of interest in subscribers
* Use landing pages and test them which one works best for you
* Target the subscribers by asking questions during subscriptions

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How Cpanel Autoresponders differ from Follow up Autoresponders?

Author: admin Posted on: 2011-03-19 15:42:44 No. of Views: 913

See the article - Interval hours of Cpanel Autoresponders – How it works?

Cpanel autoresponders:

Cpanel autoresponders are one time emails. Means if you receive an email from your web site visitor or a customer to a specific email address of yours, cpanel autoresponders send one time response to it.

Example of this:
* Vacation email where sender receives an email stating that you are on vacation.
* Email received by your customer stating that you have received the support request and would respond with in 24 hours.

Follow up Autoresponders:

On the other hand, the follow up Autoresponders differ from cpanel autoresponders by sending a series of messages to the subscriber.

Example of this:
* You set up an ecourse for 7 days with a 2 day interval. The autoresponder sends 7 messages for 21 days with 2 days interval in between each message.
* Following up your customer to upsell your other products by a series of messages with discount offers.

Cpanel autoresponders are integral part of the cpanel hosting software. You don't have much control over it. But your own follow up autoresponder is flexible enough for you to work with your email marketing campaigns.

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Interval hours of Cpanel Autoresponders - How it works?

Author: admin Posted on: 2011-03-19 15:39:58 No. of Views: 1648

When your webhost provides cpanel as your hosting panel, you might have seen a link called 'AutoResponders' under 'Mail' heading. These are one time autoresponders where the sender receives the message one time in response to his email.

Example: Let us say you are on vacation. You can create an autoresponder saying that. When a person sends an email to you, he/she will receive the message saying that you are on vacation.

cpanel autoresponder interval hours

Cpanel autorespondes has a simple feature that controls the autoresponder interval in hours ...

How?

Say you have set the 'Interval (hours)' to 8. John Doe sent you an email on Monday morning 10 A.M. He receives your autoresponder message saying that you are on vacation. After couple of hours, he sent another message. Cpanel won't send the vacation message again to John Doe. If John Doe sends third email at 7 P.M, then cpanel sends the message again as 8 hours have passed.

So this time interval (in hours) will stop sending the same message to a specific person for a certain period of time.

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How Follow up Autoresponder PRO differs from third party Autoresponder services?

Author: admin Posted on: 2011-03-19 14:46:40 No. of Views: 376

Usually I get this pre-sale question frequently from potential buyers to this site - "How is your Follow up Autoresponder PRO differs from autoresponder services like aweber?"

1. Complete control with Self-hosted autoresponder:

Follow up autoresponder PRO is hosted on your web site. That means you are in control of the admin backend. The script can be installed on your site like -
http://www.yoursite.com/autoresponder/index.php

Advantage of the own self hosted autoresponder script is you can personalize the emails with your domain address. No more you@othersite.com addresses. You can use your own web site you@yoursite.com email addresses.

All redirect urls and unsubscribe urls point to your web site. So you can customize these urls with ads and extra affiliate links to increase profits.

2. One time fee and free upgrades:

You just pay once! No monthly fees and no more upgrade fees. This is very useful for webmasters who can not afford monthly fees. Most of the third party autoresponder services charge the customer based on the number of subscribers and out-going email from your account.

Follow up Autoresponder PRO can hold unlimited subscribers and unlimited email messages.

3. Unlimited email campaigns, autoresponders and messages:

Many third party services charge you based on the autoresponders you create or number of subscribers or number of email you sent out per month. With Follow up Autoresponder PRO, you can create unlimited email campaigns, autoresponders and messages.

All autoresponders can have default or customized redirect urls and custom fields. All email messages can be in text or html format. You can create unlimited email messages for each autoresponder as follow up messages.

4. Integrated Shopping cart and download protection:

Our customers asked for a shopping cart so buyers will be assigned to an autoresponder so they can follow up their customers. So we integrated a basic shopping cart that works with Paypal and 2checkout.com. You can follow up your buyers by series of messages or weekly newsletters. Once the buyer bought your product, he will be entered into your autoresponder system automatically.

Integrated download protection can be used to protect your digital downloads like ebooks, software etc. You can also create member folders and protect them with .htaccess.

These are just few differences ... Read what our customers are saying ...

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What do you mean by click tracking?

Author: admin Posted on: 2011-03-18 23:22:17 No. of Views: 466

What is click tracking?

When you put your mouse cursor on a link, the arrow will be changed to a hand. Then you will click on it to go to the desination page. When you track this click - like who clicked the link, time and day of the click, on which page the link was located etc is called 'click tracking'.

The script or software that tracks these clicks and records this information in a database is called 'click tracking script'.

Demonstration:

1. Click on the following link:
Example ad link.

2. Note the url address of this page:
http://www.scripts4webmasters.com/autoresponder-blog/marketing-and-promotion/what-do-you-mean-by-click-tracking/

3. Now login here:
http://www.scripts4webmasters.com/ttc/index.php
Login with the following username and password.
USERNAME: ttc
PASSWORD: demo

Click on 'Statistics' on left column. You will see the details of your click:

* Your ip number
* Your browser
* Date and time of the click
* Referer (this web page url)

(Check the TRACKtheCLICK demo.)

Why you need to track the clicks?

Track profits:

Say you are running an advertising campaign worth $500.00. You set up few banners on the target site. You should know how much profits you will be getting from that advertising campaign.

Track efficiency:

Say you set up four banners and you want to know which banner is sending more visitors to your site, then this click tracking script is very useful to you.

Track source:

If you have set up similar campaign on multiple sites and you want to know which site is sending more traffic to you, then you can check the referer of the clicks.

Track keywords:

Some webmasters set up pay per click campaigns seperately for each of their keywords. In that case, you can track which keyword bringing you the traffic.

Track days:

Which days or which time of the day are attracting more visitors to your site can be known from your tracking script. This way you can show ads to cover mostly that period of time and disable the ad for the remaining time of the day.

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