What are follow ups or sequential messages?
Follow up messages are also called sequential messages. Follow up messages are a series of messages that are sent either on specific intervals or predetermined intervals.
Why do you need to send follow ups to your potential prospects?
Studies have shown that potential buyers often need to see YOUR marketing message as many as seven times before they will respond.
Expose Your product to Your Subscribers by sequential follow ups ... Exactly at your specified intervals. Once set up, you can forget about them. They will be delivered on exact day you want them to be delivered by your software. More the exposure, more will be the sales.
Tell Your Subscriber More about your product through Your Ecourse or follow up messages!
What are ecourses?
Ecourses are similar to follow up messages that cover a particular topic that interests the subscriber. Basically they are short courses on a particular topic. The information will be divided into small parts and each part will be sent in one email.
Example for follow up message sequence:
This is an example of a 7 day short ecourse. In this example it was shown that total eght messages were set up in the autoresponder system, seven of which went in one week tme (one message every day) and last one with a gap of twelve days.
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Pull the reader into your Ecourse by giving exciting introduction - what they are going to learn in the ecourse. |
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What problem(s) your subscriber is really facing? Explain how to overcome them.
Include a link to your product/site showing how it can be done. DON'T throw a sales pitch. Make it more informative. |
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What benefits/results they should be looking for? Explain the benefits. Don't explain features, only benefits.
Include a transparent link to your product. |
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How many days your ecourse should stretch is entirely up to you. You can add or remove messages based on the topic you are covering.
Send one follow up after a little gap to refresh your subscriber's memory and you can offer a discount or free trial at this time. |
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